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"Dave and Gail Liniger founded RE/MAX in Denver, Colo., in 1973, prompted by their dissatisfaction with the way real estate business was conducted at the time.
Most real estate offices used the commission-split system, requiring sales professionals to forfeit half of their commissions to their brokers in exchange for an office environment and company services. The top producers contributed the most to the operation's overhead, thus supporting the amateur, part-time and low-producing agents. Support services were lacking in quality.
The Linigers wanted to change all that.
They believed that to attract and retain the best agents, brokers must offer maximum compensation, advanced support services and the freedom to succeed. Agents would share office overhead and pay management fees, and in return receive a wide variety of real estate services and more control over their business.
The strategy worked.
In every year since 1998, nobody in the world has sold more real estate than RE/MAX. The network’s red, white and blue hot air balloon logo is familiar to home-buyers and sellers in more than 80 countries.
RE/MAX agents are the real estate professionals that consumers have rated the highest in one of the most challenging real estate markets ever seen in the U.S.
The widely respected J.D. Power and Associates 2011 Home Buyer/Seller Study? has recognized RE/MAX agents for providing the “Highest Overall Consumer Satisfaction For Home Buyers and Home Sellers Among National Full Service Real Estate Firms.”
Home-buyers and sellers rated RE/MAX in the following categories:
Variety of additional services
Real estate office
Real estate company marketing (seller survey only)
RE/MAX agents lead the real estate industry in sales experience – crucial to your success in today’s economy. They help more consumers than other agents. They can help you, too.
Press release announcing J.D. Power ratings
RE/MAX received the highest numerical score among full service real estate firms for home sellers and home buyers in the proprietary J.D. Power and Associates 2011 Home Buyer/Seller Study?. Study based on 3,861 total evaluations measuring 8 firms and measures opinions of individuals who bought a home between March 2010 and April 2011. Proprietary study results are based on experiences and perceptions of consumers surveyed March-May 2011. Your experiences may vary. Visit jdpower.com"
Content and images courtesy or RE/MAX L.L.C.